Kincső Kosaras
Branding
This is the sector where we decide what colour palettes, logos, fonts (e.t.c) we want to use for the music venue.
Why Fuel The Soul?
The Hungarian adjective “fülbemászó” (pronounced fool-beh-maa-soh) literally translating to a “catchy song” sounds similar to something like "fuelling" your "soul".
Colour palette
A building with such music requires welcoming colours, although we have decided to change the colour palette of different parts of the building to ensure that it applies to the type of energy that is radiated in that room.
Fonts
We used these fonts because they perform an ecstatic and elegant vibe for the venue to catch people's attention.
The Logo
We thought of making the Sun be a representative of the venue as it consists of an unfathomable amount of fuel which is being fed to the star. In this case, the Sun acts as our soul and the fuel inside it acts as the music that we listen to.
The gradient inside the Sun is replicated from the colour palette we chose. Further on, we decided to make the Jazz and Soul room have a vibe based off this warmer hue to reflect a welcoming energy.